Specialization Amsterdam Fashion Institute
During my studies at Amsterdam Fashion Institute I chose to specialize more in written word, rather then focusing on the creation of a garment. For me fashion has always been about expressing a culture or identity. So it was only logical to dive deeper into fashion history and its influence on popular culture. During this minor I have written 3 papers based on our 3 theoretical subjects; Fashion and the Body, Theories of Fashion, Culture and Identity and Marketing Theories.
1. Did the liberated minds of the Beat generation lead to freedom of fashion?
Based on research on the Beat Generation and literature of Dick Hebdige and Linda Welters.
2. The fashion influence of the Kardashian family - How does the reality series Keeping Up With The Kardashians represent themselves?
Based on research of the reality series 'Keeping up with the Kardashians' and literature of Gilles Deleuze and Jean Baudrillard.
3. Are brand tattoos a true form of brand loyalty?
Based on field research and a collection of literature.